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Wednesday, February 4, 2009
Iconix Brand Group announced a partnership with Brazilian supermodel, Gisele Bundchen to appear in its Rampage brand's 2009 marketing campaign. Gisele will be the spokesperson for the contemporary brand for the next two seasons. The first campaign will debut this spring in April issues of fashion and lifestyle magazines such as Cosmopolitan and Marie Claire as well as be featured on outdoor advertising and online at various fashion and lifestyle websites. Gisele replaces model and philanthropist Petra Nemcova who appeared in the brand's advertising for two and half years.
"What I like about Rampage is that it works for everyone," said Gisele Bundchen as she worked closely with the stylist to choose her favorite looks from the many racks of Rampage clothing on set.
Dari Marder, Chief Marketing Officer, Rampage, commented, "We are thrilled to announce Gisele as the new face of Rampage. She epitomizes the Rampage woman - beautiful, sexy, confident and independent. Working with the world's most successful supermodel instantly elevates the Rampage brand and we look forward to working with Gisele throughout the year."
"This is an exciting time for the brand as we continue to grow our Macy's and other department stores business but also expand into new retail distribution such as Dillard's and Nordstrom. The announcement of Gisele as the brand's new spokesperson could not have come at a better time, there is a tremendous amount of positive energy surrounding the brand. We have recently expanded to bridge the existing junior business to a growing opening price point for the contemporary market," commented Kimberly Lee Minor, Vice President of Brand Management, Rampage.
The campaign shot by renowned photographer Mario Sorrenti features Gisele in multiple set ups such as, posing by the pool and against various backdrops in the all white Beverly Hills estate. Gisele's striking beauty and natural sexiness is exhibited throughout the campaign as she models Rampage clothing and accessories. Rampage is known for making women feel confident and stylish and gives them the essentials to transform a day to evening look in an instant. The campaign was created by the Iconix in-house marketing team.
Source : Fibre2fashion
Tuesday, February 3, 2009
Give your looks the best shot on any sparkling day or night, when the camera flashes, let it flash only on you! The best adorned saree, the charismatic smile, the splendid hair makeover by the best technicians in town, all it takes is, few experts to direct changes and “Fusion Creation ’09” have it all! Through this event Aavaranaa Boutique and hair-care major Schwarzkopf Professional had come together to celebrate the resilience of every progressive woman on 2nd Feb’09 @ Alwarpet – Aavaranaa Boutique.
Fusion Creation ’09 portrayed the ever changing fashion vogue, where there is a new trend which is born and flourished everyday. The collection also witnessed a merger of a spectrum of glimmering colors with flamboyant arrays of fabrics, elite assortment of designs and patterns which teamed apt with the unleashed creativity of the hair experts through powerful hair makeover techniques, creating an overall impressive look. A range of exquisite new-age expression sarees & chick fashion hair looks were donned on models.
Ankita Madan, Technical Advisor – Schwarzkopf Professional is an absolute pro in the hair realm and specializes in creative and corrective hair cutting, coloring & texturizing. She observed that “hair fashion has leap frogged into a whole new dimension today and has what it takes to make a serious style statement. Through these makeovers which have been exotically & rightly blended with the ethnic wear adorned by the models we are now all set to make heads turn!!”
Pretty excited about the event, Vijayalakshmi Krishna, Managing Partner – Aavaranaa comments –“we continuously reinvent Indian ethnic wear for the modern woman with our fabrics, craftsmanship & contemporary themes – and through this event we believe we would be able to change the mindset of the masses towards how a saree is perceived in modern world and also highlight how the brilliant blend of international looks with an ethnic wear compliment each other.
We at Aavaranaa strive our best to redefine the art of saree making to give “tradition” a new meaning and this new collection promises our patrons to fall in love with our creation & cut work.”
Speaking on the “Fusion Creation ‘09”, Murali Sundar, Country Manager – Schwarzkopf Professional concluded by saying “Hair is more than a passion for all of us at Schwarzkopf Professional and to be able to go one step further and participate in this tribute to Indian Woman is a great feeling! We in fashion business know just how the right looks and good grooming works as an incredible confidence booster and are glad we can help.”
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