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Thursday, February 5, 2009
Houman Salem, former CEO of Forplay, is set to launch his new line called delicious Sexywear. The new line was introduced at the 2009 "Halloween & Party Expo" in Houston on January 24th through the 27th. Salem and his new team met with some of the world's largest retail store chains as well as with hundreds of independent retailers and specialty stores."We began writing orders for the costume collection at the Expo and will also introduce a collection of intimate apparel under the delicious Sexywear brand name by the end of 2009," commented Salem.
delicious Sexywear is a start-up company that is a stand-alone division of Rubie's Costume Company, Inc. (the world's largest Halloween and Masquerade products manufacturer). "We are a true start-up company with a highly entrepreneurial spirit and with the backing of Rubie's Costume Company, which provides us with tremendous resources and access to top national accounts," said Salem.
"Because we are a separate division of Rubie's, we have total creative and management control over our brand coupled with Rubie's deep expertise in Costume industry, that's a winning combination."
According to Salem, delicious Sexywear is a highly differentiated brand. All costumes are inspired by New York fashion trends utilizing "quality fabrics and superior construction." He explained where some of the quality comes from: "I have been working with top designers in New York from FIT to Parsons, our production samples were manufactured in Manhattan by the same people who produce samples for designer Betsey Johnson, and that's pretty high-end," said Salem.
Salem joined Rubie's in August 2009, after nearly two years of courting, and given the opportunity to develop a new company under the Rubie's umbrella to effectively capitalize on the growing demand for "sexy" costumes and intimate apparel for the 20-something consumer market. "This is a highly active buying group," said Salem. "They have a different set of needs and demands when it comes to retail shopping; they are ultimately looking for satisfaction in their overall purchasing decisions and that means better quality at affordable prices."
Among the many attributes that makes delicious Sexywear unique is its highly differentiated product packaging. The company sells all its "sexy" costumes in a multi-functional round package which creates a compelling visual presentation when displayed inside the retail environment. The company strongly believes that its packaging will facilitate sell-through and help create an "n-demand" brand. "The delicious Sexywear packaging is the most innovative I've seen in my 20+ years in this industry," commented Todd Kenig, owner of New York-based powerhouse RICKY"S NYC retail stores.
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Wednesday, February 4, 2009
Oh Noooooooooo!
Best Friends let itself get shuckered by a snake oil salesman who claimed to be someone who could train and re-home Katrina pit bull victims, and most of the 28 dogs they sent his way have turned up missing or dead.
Best Friends let itself get shuckered by a snake oil salesman who claimed to be someone who could train and re-home Katrina pit bull victims, and most of the 28 dogs they sent his way have turned up missing or dead.
Sad for the dogs; sad for the good people who trusted that they were safe. Sad for everyone who worked so hard to pull them out of harm's way and who kept them going. And tragic for the families who will never know if their pets survived (most likely, not).
Good for Best Friends for going after this scumbag though and for getting his ass hauled into jail. Good for the judge who is demanding restitution. This whole thing must have been turning insiders in-side-out all this time.
Katrina's lessons were beyond harsh. This raving bitch was bigger than all of us and she squashed good intentions like a Louisiana bug. But one thing she couldn't steal away was the impression the gulf coast pit bulls made on their rescuers. As a group, these dogs were exceptional. No matter how tattered and scarred, they were so true to their old world roots that they made each of us fall deeper for the breed. The fact that so many were destroyed post-storm is enough to twist our stomachs for years to come.
Next time, we must all be a little wiser, better connected, better resourced to make better decisions for the victims of these bigger disasters. There's no room for snake oil salesmen.
I posted pix of some of the storm dogs we brought back here. They represent just a tip of the iceberg of what was lost. If you own a pit bull from Katrina or have one in your circles, please share your story and let's turn this depressing blog entry around. (And yes, the pretty girl above made it. She was absorbed by Humane Society of Calumet and adopted to a young couple.)
Good for Best Friends for going after this scumbag though and for getting his ass hauled into jail. Good for the judge who is demanding restitution. This whole thing must have been turning insiders in-side-out all this time.
Katrina's lessons were beyond harsh. This raving bitch was bigger than all of us and she squashed good intentions like a Louisiana bug. But one thing she couldn't steal away was the impression the gulf coast pit bulls made on their rescuers. As a group, these dogs were exceptional. No matter how tattered and scarred, they were so true to their old world roots that they made each of us fall deeper for the breed. The fact that so many were destroyed post-storm is enough to twist our stomachs for years to come.
Next time, we must all be a little wiser, better connected, better resourced to make better decisions for the victims of these bigger disasters. There's no room for snake oil salesmen.
I posted pix of some of the storm dogs we brought back here. They represent just a tip of the iceberg of what was lost. If you own a pit bull from Katrina or have one in your circles, please share your story and let's turn this depressing blog entry around. (And yes, the pretty girl above made it. She was absorbed by Humane Society of Calumet and adopted to a young couple.)
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