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Monday, March 2, 2009

For many seasons, French brands have shown a growing interest for Latin American countries. But the season inversions, distances and local taxes have often discouraged individual initiatives. However, Brazil enjoys an exceptional economic growth and French products have been a hit. It will take place on JUNE 17th – 23rd 2009.

As part of the French year in Brazil in 2009, WSN DEVELOPPEMENT has signed a partnership wit the Sao Paulo Fashion Week, the most important in Latin America, to present the best of French creation. Launched in 1996, the Sao Paulo Fashion Week takes place twice a year, in January and June. Since its creation, it has attracted 1.8 million visitors. In 2009, it will be paying a tribute to France.

In Sao Paulo, WHO’S NEXT and PREMIERE CLASSE will be organizing a showroom, from June 15th to 18th, gathering 20 of their French exhibitors that will present their collections at the professional fair, GALERIA, on the top-floor of the exclusive concept store DASLU. To this day, MANOUSH, CHARLIE JOE and IRENE VAN RYB have agreed to take part in this adventure.

UBIFRANCE, which launged this project, will be organizing a program of individual meetings for brands with potential buyers and partners. These meetings will be continued in Rio on June the 19th for brands that are interested. The French brands will also be invited to demonstrate their creativity via a styling exercise staged by WHO’S NEXT and PREMIERE CLASSE, around architect Oscar Niemeyer’s masterpieces. The resulting creations will be exhibited during the whole week at the Fashion Week.





Fibre2fashion's News Desk

Sunday, March 1, 2009

So here's the deal: You decide to do a 'pit bulls only' owner support event in a low income neighborhood, altho' 1) you have hardly any lead time to plan and 2) getting word-of-mouth advertising accomplished is squashed by weeks of rainy, stay-inside weather. You manage to convince eight dedicated diehards to leaflet homes during a downpour in a select, pit bull heavy, foreclosure saturated neighborhood with only (gulp) one week's advance notice. The event date arrives and it's STILL raining.
Well, crap.

Will people show up with their dogs or should we (can we please?) go back to bed? Oh hell no. Not only are clients willing to brave the rain with their dogs, they're already waiting for us when we get there to set up.

Our free shots fair - aka 'Celebrate Your Pit Bull' - event in East Oakland today was planned in an area that's known for its pit bull numbers. Dog trainers don't venture into this neighborhood and there's no such thing as low cost vet care here. But there are lots and lots of dogs. With only a week's notice, the fair attracted a long line of rain-soaked pit bull owners and 50+ dogs for the usual: Free shots, free collars/leashes, free microchips (popular), free spay/neuter vouchers (also popular) and lots and lots of training/handling/behavior advice (very very popular).

The more fairs we do, the more dog owners look forward to them, and the more we learn how to be a better help the next time. A highlight is always meeting the families who adore their beautiful pets and who love to show them off. A good number went home with spay/neuter vouchers. The low point was helping one client recognize that her stranger aggressive dog was deeply troubled. Her young daughter stood next to her and wept while we talked. She seemed to already know what we were ever so gently suggesting.

What keeps us coming back is knowing that pit bull owners will show up to get help for their dogs, even in the pouring rain. If they can get out of bed for this, so can we.



Big thanks to Kim Ramirez & Christine Allen for organizing, Natalie and her Grrrls for vet-teching (you kicked ass!), Dr. Dianne Sequoia for your TLC, our out of town Campers and Oakland Animal Services for assisting, the wonderful BR crew for rolling up your sleeves without a squeak about the weather and our fab donors who continue to support this kind of outreach work.

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