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Thursday, April 1, 2010
Iconix Brand Group Inc unveiled its spring 2010 multi-media marketing campaign for its Op brand, which is titled "Rock Your Shine." The campaign stars actress Jessica Szohr of the CW's Gossip Girl, R&B singer Cassie, actors Dianna Agron and Cory Monteith of the Fox hit show Glee, actor Alex Meraz of The Twilight Saga:New Moon and Eclipse and actor Trevor Donovan of the CW's 90210. The national campaign will debut this spring in fashion, lifestyle and entertainment magazines such as Elle, Teen Vogue, Seventeen and Cosmopolitan, outdoor and online.Jessica Szohr stated, "The latest trend for spring is shine and Op has it first. The clothes are so great; especially the amazing bikinis and shorts."
"The great thing about Op is that it is very accessible. You can grab it at Walmart. The looks are original and affordable," commented Cory Monteith.
The Op campaign was photographed at Universal Studios in California by lifestyle photographer Larry Bartholomew. The campaign creative features the cast of Op celebrities at a block party, hanging out in a hammock, barbequing and getting ready to go surfing. An element of shine is integrated into the print campaign with metallic paper and gold foil on the ads.
Semuanya bermula dari keisengan saya browsing blog-blog-nya Besties. Hingga akhirnya menemukan blognya casseybunn. Tagline-nya sangat catchy: BE A VOICE NOT AN ECHO. WOW!! dalam hati saya langsung berkata: I gotta MEET this Girl!
Long story short, saya ketemu juga dengan Cassey! satu kata buat dia: Enchanted! she's not just creative and smart but also beautiful =)Cassey masih nggak percaya dia bisa menulis buku. she keeps saying: "beneran nih Mbak?" But I can see it, I can smell it, I can feel it: her Huge potentials
Proses pembuatan Buku ini kira-kira 4 bulan. jarak Jakarta-Yogya sepertinya nggak masalah buat kita. Proses cetak yang ga ngantri, cover super keren dari Toroelmar, everything is just: perfect!
Launching di Main Atrium Pejaten Village tanggal 13 Februari 2010 sukses dipenuhi Besties yang setia dengan Terrant
Hari ini, satu bulan setelah launching yg penuh kehebohan itu, Buku Letters, Stories, & Dreams akhirnya masuk jajaran Buku Laris. Saya tersenyum, dan bersyukur, tentunya.
Buat Cassey: I told You so, Cass =)
