February 1, 2008
Phillips-Van Heusen Corporation announced that it has joined in partnership with the National Park Service (NPS) and Save Ellis Island Inc (SEI) to further advance the campaign to help rescue the historic buildings on the South Side of Ellis Island. PVH will be elevating its commitment to its ARROW brand's "We Are Ellis Island" campaign by pledging to donate 1% of its ARROW wholesale sales over the next 12 months to retailers who agree to participate but in no event less than $1 million. ARROW's "We Are Ellis Island" campaign is a comprehensive multi-media marketing initiative aimed at supporting Ellis Island's south side restoration projects.
"We are thrilled to make this new contribution and renew our commitment to a great American cause," said Emanuel Chirico, Chairman and Chief Executive Officer of Phillips-Van Heusen Corporation, who is featured in the ARROW campaign with his father.
"By helping to underwrite the restoration of the buildings on Ellis Island's south side, we are demonstrating our commitment to preserving for generations to come this important piece of American history and the stories of millions of families."
The donation will be featured on the ARROW campaign's user-generated website, www.WeAreEllisIsland.org. The site offers users the opportunity to read and watch American stories of hope and inspiration and to post their own family stories and pictures.
It features the stories of actors, professional athletes, and celebrities describing the Ellis Island experience and pursuit of the American dream by members of their families. The site also provides links to donate to SEI, the non-profit organization dedicated to the rehabilitation of the remaining deteriorated buildings on Ellis Island.
Phillips-Van Heusen Corporation
Source @ Fibre2fashion
