August 13, 2008 (USA)
Gap has tapped a diverse group of actors and style makers to launch its fall collection, the first full collection designed by Gap head designer Patrick Robinson.
The campaign, launching this week, features Liv Tyler, Ginnifer Goodwin, Hugh Dancy, Edgar Ramirez, Catalina Sandino Moreno, Melvil Poupaud, Clemence Poesy, Nate Parker, Joe Anderson, Georgina Chapman, Julia Restoin Roitfeld, Scott Schuman, Leigh Lezark, Sean Avery, David Benioff, Max Lugavere & Jason Silva, Cecilia Dean and Ryan McGinley.
Comprised of black and white images shot by acclaimed fashion photographer Mikael Jansson, the campaign features iconic pieces from Gap's fall collection worn in unique ways by each individual.
Liv Tyler relaxes in the boyfriend cardigan, Scott Schuman (photographer and blogger for The Sartorialist) accessorizes the oxford shirt, and actor Clemence Poesy tops off the new low rise bell jean with a tailored wool blazer.
"What we love about this campaign is that it speaks very directly to the ideas of self-expression and individuality," said Ivy Ross, executive vice president of Gap Marketing.
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