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Monday, November 17, 2008
Victoria's Secret is one of the most successful - and sexy - lingerie brands in the world. It is renowned for its star-studded roster of supermodels, known as ‘Angels’ - Gisele Bundchen, Heidi Klum, Tyra Banks, Laetitia Costa, Helena Christensen and Karolina Kurkova among them.
What is less well-known is that the head of the design team is a British retail and high street genius.
Janie Schaffer, formerly with Marks & Spencer and the woman who founded the Knickerbox chain, is today is the woman at the head of the 100-strong Victoria’s Secret design studio.
Its latest collection include not just the expected seriously sensual bra-and-knicker ensembles, teddies, basques and suspenders, but simple satin slips and surprisingly tomboyish, striped silk boxers, under the label Supermodel Obsessions.
Women, she said, love lingerie NOT underwear and “Victoria’s Secret is designed by women, for women. Sex sells. But we are romantic, glamour-sexy.”
Ms Turney revealed the company now commands a 34% share of the American market, is a US$5.5billion brand with 1,000 stores in the US and an Internet business which grew 12% last season to reach US$1.6billion. In November, it will open a major flagship store of 12,000 sq. ft over two floors on Lexington and 59th street in New York.
The annual Victoria’s Secret fashion show, one of which once crashed the Internet, and which have become a cultural phenomena, remain a must-see for millions of fans.
The next will be staged in the famous Fontainebleau Hotel in Miami in November
Source : www.telegraph.co.uk
Images Credit : www2.victoriassecret.com
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