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Wednesday, February 4, 2009
Iconix Brand Group announced a partnership with Brazilian supermodel, Gisele Bundchen to appear in its Rampage brand's 2009 marketing campaign. Gisele will be the spokesperson for the contemporary brand for the next two seasons. The first campaign will debut this spring in April issues of fashion and lifestyle magazines such as Cosmopolitan and Marie Claire as well as be featured on outdoor advertising and online at various fashion and lifestyle websites. Gisele replaces model and philanthropist Petra Nemcova who appeared in the brand's advertising for two and half years.
"What I like about Rampage is that it works for everyone," said Gisele Bundchen as she worked closely with the stylist to choose her favorite looks from the many racks of Rampage clothing on set.
Dari Marder, Chief Marketing Officer, Rampage, commented, "We are thrilled to announce Gisele as the new face of Rampage. She epitomizes the Rampage woman - beautiful, sexy, confident and independent. Working with the world's most successful supermodel instantly elevates the Rampage brand and we look forward to working with Gisele throughout the year."
"This is an exciting time for the brand as we continue to grow our Macy's and other department stores business but also expand into new retail distribution such as Dillard's and Nordstrom. The announcement of Gisele as the brand's new spokesperson could not have come at a better time, there is a tremendous amount of positive energy surrounding the brand. We have recently expanded to bridge the existing junior business to a growing opening price point for the contemporary market," commented Kimberly Lee Minor, Vice President of Brand Management, Rampage.
The campaign shot by renowned photographer Mario Sorrenti features Gisele in multiple set ups such as, posing by the pool and against various backdrops in the all white Beverly Hills estate. Gisele's striking beauty and natural sexiness is exhibited throughout the campaign as she models Rampage clothing and accessories. Rampage is known for making women feel confident and stylish and gives them the essentials to transform a day to evening look in an instant. The campaign was created by the Iconix in-house marketing team.
Source : Fibre2fashion
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