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Thursday, February 25, 2010

Award-winning designer Hernan Lander unveiled his collection for Fall/Winter 2010 in an exclusive presentation during NY Fashion Week. The much-anticipated event was held at the famed OPENHOUSE Gallery in Soho on Friday, February 12th, 2010. The crowd started gathering outside the venue way before the presentation was scheduled to begin. Select Magazine Editors and Buyers, Celebrity stylists, Designers, Photographers, TV producers, Bloggers, Media, Socials and other New York City notables came to celebrate Hernan's presentation.

For this season Hernan Lander proposed a captivating union of polished and rustic essentials. Material elements and semi-precious stones revealed their authority on the beadings, the prints and the detailing of the clothing. Modern day architectural marvels imposed their structure on the precise cuts of the jackets and the asymmetric bands. Wool, cashmere, matt jerseys, leather and snake skin created a soft and hard juxtaposition of textures while femininely curved shoulders and flexible zipper structures emphasized Hernan’s love for the female body. The palette was monochromatic with dominant purple accents. The unmistakably sumptuous couture creations created a feminine essence that was sophisticated and sensual, complex and aware. The collection highlighted pieces like silk tops, structured jackets, ruched fitted skirts, ultra feminine dresses and red-carpet-worthy evening gowns.

Hernan Lander draws upon his experience observing fashion trends in both Europe and the United States, giving him a well-rounded perspective and allowing him to expand his own design horizons. His exquisitely crafted designs have garnered public attention and attracted a discerning and growing clientele. He has found New York City to be an inspiration - not only because of its cultural and lifestyle diversity and cosmopolitan views - but also because of the willingness of its people to break with the norms and take fashion risks.

This year’s collection was inspired by the architectural marvels and the beauty of different regions and cities of the world and is a tribute to the inner and outer beauty of women around the globe. The theme was the continuing journey in the endless pursuit of beauty. Hernan used luxurious materials that fall beautifully on the female body incorporating the principles of haute couture.




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