January 9, 2008
Jordan Brand, a division of NIKE Inc announced the launch of the long-awaited, 23rd iteration of the world’s most respected and innovative basketball shoe franchise, the AIR JORDAN XX3.
The AIR JORDAN XX3 celebrates 23 years of a legacy started by the most revered basketball athlete in history…Michael Jordan.
“The AIR JORDAN XX3 is deeply meaningful to me, as a celebration of both my life and career. The number 23 is obviously of great significance to me and the release of the XX3 is a pinnacle moment in the Brand’s history,” said Michael Jordan.
“I’m honored and humbled by the AIR JORDAN franchise’s loyal following after all these years. The release of this shoe is exciting and a dream come true for me.”
Michael Jordan and legendary shoe designer, Tinker Hatfield, Nike’s Vice President of Innovation Design & Special Projects, collaborated on the innovative design behind the handcrafted AIR JORDAN XX3 and in the process created the first basketball shoe in Nike history to embrace the Nike Considered design ethos, where details in the development and design of the shoe seek to reduce waste and allow for the use of environmentally preferred materials wherever possible—all without compromising athletic performance.
“Our goal was to make the AIR JORDAN XX3 the best basketball shoe ever, both in performance and sustainability. The handcraftsmanship and innovation built into this shoe is simply unmatched,” said Hatfield.
“By infusing the ultimate in technology, setting a new trend in style and designing a shoe with the environment in mind, we hope these ingredients will cause people to say this is one of their favorite AIR JORDAN’s ever.”
Jordan Brand
Source @ Fibre2fashion.com
