February 15, 2008
Steve & Barry’s and CBS Consumer Products, a division of CBS Entertainment, announced a new partnership which will provide the apparel retailer with a diverse slate of television properties from CBS’s extensive library of titles. All 257 Steve & Barry’s stores nationwide will carry merchandise from some of the most beloved television properties of all time.
Fans of the classics will be able to relive favorite moments with apparel featuring images and characters from Beverly Hills 90210, Cheers, Happy Days, Laverne and Shirley, Little Rascals, Melrose Place, Taxi, The Andy Griffith Show, The Beverly Hillbillies, The Brady Bunch, The Love Boat and The Twilight Zone. Product is expected to arrive on shelves later in 2008.
Currently, Steve & Barry’s nationwide retailers carry a wide array of apparel products from the extremely popular CBS primetime shows Survivor and The Amazing Race, as well as top selling designs based on the original Star Trek series.
Executive Vice President and GM of CBS Consumer Products, Liz Kalodner, noted, “We are very pleased to collaborate with Steve & Barry’s, a company who has both a growing consumer-base and a growing national footprint. And we welcome the opportunity to expand our relationship.”
Over the past several years, Steve & Barry’s has continually grown the portfolio of licensed products and product categories that it carries to appeal to the entire family. Steve & Barry’s celebrates collaborations with lifestyle, entertainment, sports, celebrity and consumer products brands.
Steve & Barry’s
Source @ Fibre2fashion
