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Thursday, May 15, 2008

May 15, 2008 (UAE)

Damas, the leading international jewellery retailer in the Middle East, unfurls the exclusive Hysek timepieces in Dubai which were launched during Baselworld recently.

Hysek has always been an avant-gardist and a typical brand which heckles and dares the difference.

Its philosophy is to imagine and create objects with strong personalities which ally a refine and high-tech style for customers eager to own singular objects.

Commenting on the latest brand, Tawhid Abdullah, Managing Director of Damas, raved: “The brand Hysek is recognised for its creativity and exclusive typology which has enriched the traditional sector of the Swiss watchmaking industry.

The Hysek concept is characterised by very creative models, with singular and distinctive cases. The brand has created its own manufacture and introduced its first tourbillon with amazing features at Baselworld this year.

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