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Thursday, January 1, 2009

Levi’s Lady Style cuts two arresting new looks this spring/summer to reveal the irresistible silhouette of a lady and her alluring sensuality. The collection will highlight slender silhouettes, especially with the season’s mix of hot wide-leg and skinny jeans, and variety of tops, bottoms, and glam accessories.


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This season, the secret in flaunting legs lies in pairing off skinny jeans with voluminous tops. At the same time, riding on the emerging trend of the wide-leg bottom, the new wide-leg jean will accentuate slim silhouettes and bring out sexy femininity. With these two arresting looks that play on proportions and shapes, ladies in Levi’s Lady Style will be able to strut anywhere with style, sophistication and confidence.


Wide-leg jean - The wide-leg jean rides high on your waistline, giving the illusion of a smaller waistline with a flat, sleek front through the v-shaped front yoke. At the same time, the widening of the jean, from the hips and thighs all the way to the bottom of the jean, emphasizes long legs.


Low rise skinny tapered jean

Ladies can also go for an ultra-slim cut with the low rise skinny tapered jean for yet another look that showcases irresistible style and sexiness. Voluminous tops are a perfect layering match, drawing attention to the slenderness of the legs.


The Levi’s Lady Style range of skinny jeans are made with fabric of a bi-stretch material that allows freedom of movement and comfort. This material will reveal the alluring contours of a woman, providing an impeccable fit for the bottom.

In addition to the skinny and wide-leg jeans, the Levi’s Lady Style collection promises new, exciting looks with its varied offering of jeans in mid- and low-rise; in straight, tapered, stacked, bootcut and flared silhouettes; and shorts in high-waist, mid- and low-rise.


Besides the usual mid- and dark toned finishes for that touch of style and class, bottoms have also been introduced in bleached, washed and acid finishes, inspired by looks prominent in the 50’s, 60’s and 70’s. Embrace the summer spirit with the hot, fun summer colors – raspberry pink, ginger white, sunfaded pink and yellow – that have been injected into the color palette. All in all, there will be a color suitable for any mood and occasion that will portray sexy glamour and charm.


Embroidery details, Swarovski pearl and crystal embellishments, rhinestone rivets, glitter buttons and sundries in gold, soft matte silver and elegant black are style details that jazz up the jeans’ irresistible feminine appeal.


Razzle-dazzle with Accessories - This season, razzle-dazzle with crystallized fashion jewelry and accessories from the Levi’s Lady Style collection. Bring on the glitz and glamour with a pair of black earrings and silver necklace made up of eye-catching crystals, or go for a crystal-studded Levi’s Lady Style watch in white or black leather, or stainless steel strap.


The Levi’s Lady Style Spring/Summer 2008 collection of bottoms, including the high waist wide-leg jean and low waist skinny tapered jean, matching tops and accessories are now available in Levi’s stores across Asia.

Levi Strauss & Co

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