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Showing posts with label intimate apparel brand. Show all posts
Showing posts with label intimate apparel brand. Show all posts
Wednesday, November 4, 2009
Wacoal, the leading intimate apparel brand, announces the debut of three full figure bra styles. The first style arrives in stores November 2009, followed by two additional styles beginning in February 2010. Recognizing the difficult economic times, the new additions are value-priced and value-oriented while still maintaining the characteristics in which Wacoal is renowned for - superior quality, exceptional fit and absolute comfort.Wacoal has been designing intimate apparel for women of all shapes and sizes and as a market leader they understand the importance of perennial value. Wacoal is known as the best-selling lingerie brand at department stores due to wise shoppers and loyal fans appreciating the quality of Wacoal's styles. The new, value-priced bras - Basic Beauty, Perfect Form and Simple Shaping strengthen this positioning by offering a price point that allows all women to wear Wacoal.
"Ranging in size from 34C to 42G, Wacoal brings fit, comfort and affordable quality to the full-figured, price conscience customer," said Liz Smith, National Fit Expert for Wacoal. "With BasicBeauty, Perfect Form and Simple Shaping, Wacoal maintains their superior quality and value, while offering an affordable alternative."
Basic Beauty: Part nylon and spandex, this full figure underwire features molded two-ply cups with an inner sling for smooth, comfortable support. Additionally, the v-shaped back with built-up camisole straps ensures non-slip and discreet coverage. Colors include black, heather pink, naturally nude and blue haze. Sizes range from 34C to 40G and will be available beginning November 2009.
Tuesday, September 29, 2009
Bali, the No. 1 department store intimate apparel brand, has introduced its new Natural Uplift bra that features advanced lift for the bust without adding size. The patent-pending lift innovation delivers just the right amount of lift and side support for beautiful shape and comfort, with full coverage to prevent spillover. The Bali “Natural Uplift” bra, which will be available in department stores in September, helps women Live Beautifully by providing a solid foundation to uplift women from the inside out.
“Natural Uplift has been designed to give full support women a lift, because Bali believes that when you feel beautiful, you are,” said Jennifer Stell, senior marketing manager, Bali. “We also incorporated extra comfort details, like Silky Smooth Lining against the skin, and encased underwire for an added level of comfort.”
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