Friday, March 07, 2008 (UK)
By Nature is launching g=9.8, a collection of sexy ethical lingerie made from wood created by French designer Sophie Young. Eco-friendly, ultra comfortable and naturally sensual, the range includes women’s and men’s underwear which is, in the designer’s own words, as soft as silk with the feel of cashmere and the coolness of linen.
Sophie Young uses Lenpur, a sustainable textile made from white pine tree clippings processed with enzymes into fibre. The fibre has amazing properties as it regulates temperature so that you are never too hot or too cold and it won't lose its shape. It is also biodegradable and anti-bacterial. It washes well and dries very quickly.
Sophie Young takes a sustainable approach to the development of her brand. The eco-concept of g=9.8 creates products which have a limited impact on the environment. The wood fibre is made from sustainably managed wood and not based on a cycle of unnatural deforestation. Only certain parts of the trees are chosen and selected while harvesting coincides with normal pruning*. The water consumption is limited. g=9.8’s uses eco-friendly and non-toxic dyes certified by Oekotex.
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