May 30, 2008 (USA)
Soles4Souls, the international charity dedicated to providing free footwear to those in desperate need, announced that it will partner with Finish Line to launch a national shoe trade-in program at all 700 Finish Line store locations.
The donation program, "Sole Destination," will begin on Sunday, June 1, 2008 and end on July 31, 2008 and will be one of many events for the charity's National Barefoot Week to be held June 1-7, 2008.
"During Barefoot Week, we hope to draw attention to the over 300 million children worldwide who have never owned a pair of shoes, and also empower people to make a difference by cleaning out their closet to donate their shoes," said Wayne Elsey, Founder and CEO of Soles4Souls.
"We are thrilled that Finish Line has graciously agreed to partner with us and these shoes donated by their customers will make a huge impact on the lives of thousands of people in desperate need."
"As an athletic footwear retailer, this is an exciting opportunity to serve those in our community and beyond through Sole Destination," said Derrick Walker, Finish Line Vice President of Marketing. "With this program, our customers have an easy and convenient way to give their shoes a second life."
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