May 15, 2008 (India)
Reebok India, the leading sports brand made history of sorts by creating a moment that brought sports and stardom together.
The official merchandise partner for Kolkata Knight Riders, the IPL team owned by Bollywood star Shahrukh Khan, Reebok struck a chord with all enthusiastic cricket fans, as it invited Shahrukh to open its first Knight Riders store on Sarat Bose Road in Kolkata. Knight Riders fanatics were bowled over at this unexpected treat.
Up for grabs at the store is the specially designed Knight Riders footwear and apparel fan gear. The line is complete with accessories like caps, head bands, wristbands, bag packs etc.
Speaking on the occasion, Mr. Subhinder Singh, Managing Director, Reebok India Company said: It’s pure passion and zeal which drives Reebok as a brand and we see a parallel in Shahrukh Knight Riders with their courage, captivating spirit and endearing attitude coming in to play.
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