July 12, 2008 (Germany)
Exactly five months to the day after German Federal Health Minister Ulla Schmidt attended the Igedo Fashion Fairs Düsseldorf the Igedo Company and the Minister presented the “National Charter of the German Textile and Fashion Sector” to the public in Berlin.
In concert with the GermanFashion Modeverband, the DMI – Deutsches Mode-Institut and the licensed model agencies association VELMA the Igedo Company put together the charter as part of the German federal government’s initiative “Life has Weight – Together against the Slimming Mania”.
With the charter the German fashion sector wishes to send out a clear signal. The aim here is to raise public awareness about a healthy body image and to trigger a change in mindset through joint commitment.
The German textile and fashion sector has a variety of very good examples here proving that fashion creativity can go hand in hand with a positive and healthy body image.
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