July 11, 2008 (USA)
If you've been told you have great lips, don't "kiss off" the compliment. Instead, put your lips to work and enter the Softlips Picture Perfect Lips national search, sponsored for the third year in a row by the popular Softlips lip conditioning products.
The 2008 winner will receive a cash prize of $2,500, the possibility to become a professional lip model and the prestige of having the prettiest pucker in America, which will be posted online for all to see.
"The Softlips lip model search is a widely popular and fun competition, as women everywhere vie for this feature title," says Jennifer Hamberger, the Softlips brand manager at The Mentholatum Company. "We believe that well-cared-for lips are a woman's best asset."
And the research agrees. According to a national survey of more than 1,000 U.S. men, they prefer females with beautifully-shaped and natural, healthy looking lips.
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