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Australian Wool Innovation Limited (AWI), a non profit making organization dedicated to the development of wool industry unveiled 'Merino Knitwear Fall Winter 09-10 Collection" at The Intercontinental, New Delhi through a fashion show. Special Guest, Mr. S.K Singhal, President – Textiles, Raymond India graced the occasion.

Top Indian models like Indrani Das Gupta, Amanpreet Wahi and Sonalika Sahay sashayed the ramp donning the elegant collection. The event was well attended by the decision makers and representatives of the leading Indian textile manufacturers, retailers, exporters and designers beside members for trade and business associates related to woolen apparel industry.

Based on new themes like Merino touch, Merino fresh and Merino Cool- the collection comprised of 61 exclusive pieces. Ranging from knitwear to woven apparels for men, women and kids, the designs had a unique blend of luxury, style and comfort.

Speaking on the occasion Mr. Pascal Senkoff – Regional General Manager Asia said "We are delighted to present our innovative collection for the next season. The availability of high quality, unique, and desirable products are a way for AWI to expand product offerings to the fashion retail market and further promote the benefits that only Australian Merino wool can offer. Through this we intend to reinforce our commitment to bring new and innovative merino products to the global wool market."

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