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 After a rupture in the alliance of megastar Amitabh Bachchan with the organisers of IIFA, the organisers of IIFA is looking for a new brand ambassador. Mr. Bachchan was the face of IIFA for more than a decade. Bachchan missed the IIFA weekend which was held in Sri Lanka the last year. And this resulted in the rift between Amitabh and IIFA.

This year IIFA will be held in Toronto, Canada. And the organisers of IIFA are seriously thinking about Khiladi Akshay Kumar, to be made the new face. He will be promoting the event in Canada this time. But, no final decision has yet been made, about who should be the IIFA brand ambassador.

International Indian Film Academy, popularly known as IIFA, helps in promoting Indian cinema worldwide, to reach out to the millions of fans. Its spearheaded by Wizcraft International Entertainment Ltd. Acclaimed as the “Oscars Of Bollywood”, it has successfully showcased the treasures of Indian film. IIFA has travelled through London, Malaysia, Johannesburg, Yorkshire, Thailand, Colombo, and many other places.

Akki is overjoyed to get a chance of promoting IIFA in Canada. He has got a huge number of fans there. He expressed that Canada is a very charming place, and he even suggests his directors and producers to shoot in Canada. Canadians love Bollywood movies and bollywood stars are very popular over there.

However, Salman is also considered by IIFA as the star who can be the face of IIFA, besides Akshay.