Hello Celebritys

The industry-only event that showcases spring-summer 2011-12 fashion collections to buyers, media and a handful of celebrities opened with Zimmermann's runway presentation.

At the Classic Throttle Shop, Zimmermann presented soft, floaty looks in a muted, innocent palette mixed up with the occasional floral print or pop of colour. 

Silhouette s were loose and flowing and there were plenty of lace details and origami-style folded embellishments. Garments featured big flashes of leg and cleavage and a relaxed attitude. The 1970s references were apparent in the maxi dresses, bell sleeves, jumpsuits and unfussy, beach-ready hair.

Bec & Bridge's show continued the retro feel, with more florals, body conscious clinging fabrics and wrap dresses. Some models wore pastel gangster-style hats the result of a collaboration with Australian hat makers Akubra and there were also high-waisted shorts and the occasional burst of burnt orange. Like at Zimmermann, there was plenty of leg on display. 

Gold lame gear such as a pussy bow blouse and a one-shouldered frock looked just right for gyrating about in Studio 54. A scanty mesh top, skirt and frock revealed plenty of skin.

''We were definitely inspired by Bianca Jagger and Lauren Hutton in the late 1970s,'' designers Becky Cooper and Bridget Yorston said. ''They epitomise sensuality, success and a nonchalant sex appeal that is key to our brand.''

Alex Perry added a good dose of Hollywood glamour with his collection, which featured floor-skimming, red carpet gowns plus ladylike cocktail frocks in vivid primary hues contrasted with floral-printed black.

Supermodel Yasmin Le Bon will walk the runway for Little Joe Woman today.

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