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Thursday, October 23, 2008


Fashion shows are mostly organized by the main intention of fashion designers to promote their clothing and accessories which are worn by models on the catwalk. The first exhibition of such a show goes back to the 1900’s in New York. Back then, the main purpose of the show was to spark the female shopper’s curiosity in the latest Parisian fashion creations. This was happening in 1903 and by 1920 all over the United States themed fashion shows were taking place, often narrated.

Later on fashion shows are specializing more and more, usually becoming a display of art, accompanied by impressive decorations and especially selected music to blend with the presentation and the complex stages.

Since the 1970s fashion weeks are organized, events that focuses on presenting the latest designs from all over the world, from the most successful, popular and most acclaimed houses. Mostly these fashion shows happen in fashion capitals like New York, Milan, Paris, Rome, Tokyo and London. Many other fashion weeks are put on throughout the year in many other cities with the scope of promoting unknown but promising designers.

A fashion trend is presented each season which means fashion shows often take place from January until March and from September until November. These allow designers to inform retailers and the general public on the available trends for the next upcoming season in time for them to decide what to purchase and buy respectively.

Mostly Journalists, celebrities and photographers and other designers are invited to fashion shows for making the shows real entertainment programs. Because of high interest in fashion, fashion channels are available for the general public, so anyone can see it on TV and many other sources which help in choosing from specific fashion shows with clothes ready to wear, bridal fashion (for brides only), haute-couture or swimwear fashion.

Fashion shows are such fascinating events that are mostly associated with charity events and special exhibitions of accessories and cosmetics. These provide a better chance to famous designer schools to participate in. Most acclaimed fashion shows – specifically Fashion Weeks - take place in New York, Paris, London, Milan, London, Los Angeles and Rome and bring together a myriad of celebrities, supermodels, designers and fashion magazine editors, with a huge amount of media coverage and also attracts the fashion loving crowd to them.


Source : fashionmaniacs.com

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