The Nuance Group yesterday officially opened the doors of its new duty free retail stores at Perth Airport. The new look and name, F1RST Tax and Duty Free, replaces the Downtown Duty Free branding and coincides with major improvements to the store layout and product range. Nuance’s City Centre store at 709 Hay Street has also been rebranded to F1RST.
The new expanded departures store brings all tax and duty free products together in a single, cohesive store that has been designed to be easy to navigate and shop. The striking green and white store colours make for a vibrant and crisp environment with the broadened product range easy to see.
New store areas include the latest in technology products from cameras to ipods and gaming consoles, an extensive range of liquor, wine, fragrance and cosmetics and a prestige watch area featuring Cartier, Tag Heuer and Longines.
At today’s opening, airport CEO Brad Geatches said the new F1RST Tax and Duty Free store would offer the best in tax and duty free shopping to all international travellers at Perth Airport as passenger numbers continue to increase.
“I congratulate Nuance on the new F1RST store and brand. Duty and tax free shopping is one key experience associated with travel. The new F1RST store will provide a much improved facility to make this experience more enjoyable for WA travellers and all our international visitors,” said Mr Geatches.
Jann Fisch, CEO, The Nuance Group, Australia and New Zealand added, “We will offer F1RST rate value with F1RST class service. This new store is comparable with the best in the world and is fitting for the fastest growing Australian international airport in the nation’s most dynamic state”.
The Nuance Group
Source at Fibre2fashion.com
