Fashion and design students in more than 25 countries - from Finland to South Africa and from Japan to Israel - are competing in the first "Triumph Inspiration Award" (TIA), a global design competition created by lingerie specialist Triumph International.
The Award challenges students from prestigious international design schools to create a conceptual showpiece set, comprising an underwired bra and brief, dedicated to a special design motto. In its inaugural year, the design motto focuses on "Female Fascination".
The winner of each national competition will automatically qualify for the international final, where he or she will have the opportunity to present their piece to an internationally renowned jury.
The international winner, who will be chosen in the summer of 2008 by distinguished experts from the fields of design, fashion and media, will be offered a unique opportunity: in addition to pocketing a cash prize of Euro 15,000 he or she will see their showpiece adapted and interpreted by the Triumph design team, leading to series production of the set.
The finished product, including special hangtags, will be produced and sold as a special limited edition in selected Triumph stores worldwide. It will also be part of a specially decorated shop window celebrating the Award.
The lucky young creative will have the chance to be internationally recognized as an-up-and-coming talent - a rare opportunity for young designers at the beginning of their careers. The second and third place winners will receive Euro 10,000 and Euro 5,000 respectively.
Eligible to qualify for the Award are students of cooperating schools who are in at least the second year of their professional training.
The national finals, taking place in the spring or summer of 2008 in all participating countries, will determine one national winner who will then be sent to the international final in Beijing, China.
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Source at Fibre2fashion.com
