March 3, 2008
Last night, Jordan Brand, a division of NIKE Inc, along with today’s hottest celebrities, artists and athletes came together to commemorate the launch of Chris Paul’s signature shoe, the Jordan CP. The “Big Easy” served as the event’s backdrop and thematically brought to the life the Jordan CP’s intricate design and solidified Chris Paul’s reputation as being one of today’s rising basketball stars.
“I am humbled and honored by how many people came out in support of my first signature shoe,” said Chris Paul, Team Jordan athlete. “To follow in the footsteps of Michael Jordan and be a member of the Jordan Brand family is a surreal experience. I know this moment will live with me forever.”
DJ Clue welcomed guests with music to the packed room lined with inspiring images of Chris Paul and the Jordan CP in bright, encouraging visuals. Bringing together celebrities from all genres including actor Idris Elba from The Wire, musician Jadakiss and some of New Orleans’ sports figures including Tyson Chandler and David West of the Hornets.
Jordan Brand designed the Jordan CP in order for Chris Paul to elevate his explosive athletic attributes by focusing on the core elements of his game: speed, agility, quickness and power. Keeping in the long-standing Jordan Brand tradition and dedication to performance and cutting edge design based on the historic Mardi Gras Indians, the Jordan CP shoe is made with revolutionary, lightweight materials and superior traction with enhanced support to help Paul’s on court game.
Jordan Brand
