March 1, 2008
World-renowned master couturier, Paco Rabanne and emerging Ukrainian designer, Veronika Jeanvie, have been chosen as the "Mercedes-Benz Presents" Designers for the Fall/Winter 2008 Mercedes-Benz Fashion Week at Smashbox Studios from March 9-13.
The acclaimed Rabanne came out of retirement to mentor 28-year old Veronika Jeanvie, who has fused Rabanne's revolutionary techniques with her own silhouettes and shapes to create edgy feminine designs.
Their couture collection will be presented on Monday, March 10 at 8:00 PM on the Main Tent. Additionally, the Mercedes-Benz Newsgroup Web site will once again offer convenient information regarding all of the designers' collections, including Paco Rabanne and Veronika Jeanvie, as well as complimentary runway photographs following each show.
The collaboration between Rabanne and Jeanvie began in Kiev, Ukraine in 2006, when Rabanne was struck by Jeanvie's fresh sense of fashion.
An experienced fashion atelier in the Ukraine, Jeanvie was anxious to gain international acclaim, and when Rabanne offered to mentor her, Jeanvie gladly accepted.
Although Mercedes-Benz Fashion Week at Smashbox Studios marks the debut of the designers' collections in the United States, they have shown in Moscow, Kiev and in July 2007, Jeanvie became the first Ukrainian designer to showcase a Paris Couture collection at Paris Fashion Week.
"Mercedes-Benz is committed to innovative design in a range of disciplines, so we are pleased to have Paco Rabanne and Veronika Jeanvie as the 'Mercedes-Benz Presents' Designers this season at Mercedes-Benz Fashion Week at Smashbox Studios," says Lisa Holladay, National Events Manager, Mercedes-Benz USA, LLC.
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