April 25, 2008 (USA)
Perfume Expo America LLc. announced the launch of PXA, a trade show featuring selective perfumery, skincare and cosmetics with a special focus on emerging luxury brands. The new event will take place May 12-14, 2008 in New York City.
PXA is designed to be the major annual gathering of the selective beauty professionals. Although PXA stands for “Perfume Expo America”, the event will features three major components of our Industry: Selective Perfumery, Selective Skincare, and Selective Cosmetics.
Marketing emerging brands to a mix of Independent Retailers, TV, Internet and Catalog sales is one of the big idea that’s shaping our industry right now but every big idea needs implementation. At PXA, we saw the need for an event that will give world marketers the necessary tools to successfully implement this idea.
PXA will showcase the best emerging brands of the selective beauty industry but also Industry services providers as well as the most innovative and successful internet solutions designed to connect sellers and buyers in ways that yield superior return on investment.
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