January 28, 2008
Pure & Natural announced its sponsorship of FutureFashion, an eco-friendly runway show geared toward raising awareness about the need to use sustainable materials in the fashion industry.
This season's show will feature one-of-a kind creations from top designers including Behnaz Sarafpour, Bottega Veneta, Burberry, Calvin Klein, Derek Lam, Diane Von Furstenberg, Donna Karan, Doo.Ri, Giambattista Valli, Givenchy, Isabel Toledo, Jil Sander, Marc Jacobs, Marni, Martin Grant, Marti, Michael Kors, Moschino, Narciso Rodriguez, Prada, Ralph Lauren, Rodarte, Rogan, Stella McCartney, Thakoon and Versace, among others.
FutureFashion kicks off New York Fashion Week and will be held on Thursday, January 31st at Gotham Hall at 6:00 pm. Prior to the show, Pure & Natural will hold an exclusive press briefing in the VIP lounge where Nancy O'Dell, host of the top rated entertainment show Access Hollywood, will be on hand to give backstage access to the show as well as to discuss an exciting charity design initiative between Pure & Natural and a bevy of veterans from Bravo TV's breakout hit Project Runway.
Each attendee of the FutureFashion show will leave with a Pure & Natural gift bag filled with the brand's eco friendly line of personal care products.
In keeping with the brand's commitment to the earth, Pure & Natural incorporates biodegradable formulas and 100% recyclable packaging.
The Bar Soap takes this commitment one step further by with 100% post consumer paper packaging that is imbedded with seeds so users can actually plant the wrapping in the ground and watch it sprout a few weeks later!
Post show, Pure & Natural will also be a sponsor of an after party held at the City Bakery where Nancy O'Dell will be on hand to speak about their partnership with FutureFashion.
Pure & Natural
Source @ Fibre2fashion
