January 28, 2008
Join beauty industry professionals as they gather this weekend at the largest beauty show on the West Coast, the International Salon & Spa Expo (ISSE).
Held in Long Beach, California, ISSE hosts 400+ exhibitors on the showroom floor, including celebrity Paris Hilton's line of hair extensions, Dreamcatchers.
Press are invited to attend a press conference on Monday, January 27, 2008 from 1:00pm - 1:30pm in room 201B at the Long Beach Convention Center.
In a Q&A session, Paris will cover what inspired the line and talk about the future of the company. After the press conference concludes, Paris will head down to the Dreamcatchers Booth to sign autographs for Dreamcatchers' VIP customers.
Located at Booth 727, Dreamcatchers demonstrations and education will be taking place all weekend long. Be sure to stop and check out the scenery when Ms. Hilton makes an appearance.
The same extensions worn by Hollywood's socialites and celebrities, Dreamcatchers extensions will be available to all licensed beauty professionals at ISSE 2008. Dreamcatchers are 100% Remy human hair extensions, created by none other than the hair goddess herself, Paris Hilton.
The Professional Beauty Association is made up of salons and spas, distributors and manufacturers dedicated to improving their individual businesses and the industry as a whole.
Professional Beauty Association
Source @ Fibre2fashion
