January 24, 2008
Boston-based New Balance is pleased to announce that Gustavo Hildenbrand has been named General Manager (GM) for Brazil. In this position, Hildenbrand will be responsible for all aspects of the company’s Brazil operations.
“Gustavo brings broad experience, professional qualifications, leadership skills and a clear understanding of the Brazil market,” says Joe Preston, Executive Vice President, International at New Balance. “We are confident that he will enable New Balance to attain our aggressive business goals in Brazil while maintaining our corporate value system.”
Hildenbrand has more than ten years of experience in Brazil’s consumer products industry, including his most recent role as General Manager for Revlon Brazil.
Prior to that he was at Sanofi – Synthelabo as their Marketing/Group Brand Manager and at Glaxo SmithKline / SmithKline Beecham he served in several roles including Senior Brand Manager – Sal de Fruta ENO.
"I'm excited to join New Balance and contribute to the growth of the company's global business," says Hildenbrand. "I plan to continue the brand’s established focus on performance footwear and its deep commitment to serious runners as well as maximize the opportunity to expand the apparel business."
“New Balance is now well-positioned for tremendous growth in the Brazil market after our successful re-launch in 2007,” says Preston. “Gustavo will build on this momentum as we work towards our global sales objective to reach $3 billion in the next five years.”
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