June 12, 2008 (USA)
Avon Global Ambassador, Reese Witherspoon visited Japan to bring a message of empowerment and hope to the Asia Pacific region.
Ms. Witherspoon was the guest of honor at a traditional Japanese Tea Ceremony where she met female breast cancer survivors.
In addition to the tea ceremony, Ms. Witherspoon met with Avon Representatives and introduced the region to Avon's first-ever global fund raising product, the Women's Empowerment Bracelet.
In Tokyo, Ms. Witherspoon attended an intimate Tea Ceremony dressed in a traditional Japanese kimono, by a prominent kimono dresser, Midori Yogi. Ms. Yogi's family has dressed the Japanese Imperial Family for weddings since 1952.
The Tea Ceremony, which is a multi-faceted traditional activity designed to capture the spirit of healing the body, mind and soul, offered an open forum to discuss breast cancer issues and needs in Japan, which is a critical topic due to a high rate of breast cancer in the country and the Asia Pacific region.
At the Tea Ceremony, Ms. Witherspoon met Dr. Matsuda, Chairman of the Japan Breast Cancer Association, and three Japanese breast cancer survivors, and talked with them about the lack of breast cancer awareness and screening facilities.
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