June 30, 2008 (USA)
Nike, USA Men's Basketball head coach Mike Krzyzewski, and the entire 12 member 2008 U.S. Olympic Team for men's basketball, will join together for a fan celebration at an unprecedented unveiling of Team USA's men's basketball uniforms that they will compete in at the Beijing 2008 Olympic Games.
The event will be hosted by TV personality Kevin Frazier at the famed Rockefeller Center Ice Rink. During the event, Nike will showcase Team USA's new Nike Swift System of Dress basketball uniform. The new Nike designed uniform for the USA Men's and Women's teams eliminates 25 centimeters of material and reduces the weight by 31 percent when compared with current uniforms.
Nike's new uniform also features Nike Aerographics, an engineered mesh providing zoned cooling that reduces up to half the yarn, making it more lightweight and breathable. An exclusively designed "We the People" graphic, inspired by USA's rich history, is also integrated into the uniform.
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