June 10, 2008 (UK)
Visa is pleased to announce Hollywood actress Lindsay Lohan will front this year’s Visa Swap fashion event.
In her first UK fashion campaign, Lindsay will encourage the UK to swap their unwanted clothes at the world’s biggest and most popular fashion swapping event, Visa Swap, in association with clothing charity TRAID.
Recognised for her individual style, Lindsay has fronted campaigns for major international fashion brands including Miu Miu, Versace and Donna Karen making her the perfect successor to Mischa Barton who launched the initiative in 2007. Lindsay’s Visa Swap campaign shoot took place in LA earlier this year and produced a set of five stunning images.
Upon her appointment Lindsay said, “I am so excited to be involved with this year’s Visa Swap event. The concept of swapping clothes, getting something for nothing and refreshing your wardrobe appeals to everyone.
Ethical stories continue to dominate the news agenda and it’s great when fashion projects benefit charities. I had such a great time at the Visa Swap campaign shoot, the clothes I wore were all vintage designer pieces which you just don’t see every day!”.
Visa Swap
