June 04, 2008 (Australia)
The Australian phenomenon called Brett Lee is famous not only for his bowling skills but also for his charming looks. The fast bowler is all set to clean bold the young cricket lovers by launching his own line of men’s underwear in collaboration with famous fashion designer Bruno Schiavi.
The new range ‘Acestar’, is anticipated to hit the market in August this year. The wide variety includes y-fronts, trunks and sleepwear will be made using organic cotton and bamboo fibres.
Acestar will be available in affordable price range so that it can reach out to large number of consumers and will be sold in Big W stores across Australia. Brett Lee will also model the product himself in add campaigns, to make the brand more popular.
Fashion industry is not new to Lee, as he had finished his retail internship with Barclay in Sidney. In 2001 he even launched his exclusive menswear label BL, that included suits, shirts and jackets.
Bruno Schiavi is excited about his new project with the extremely talented cricketer. He had earlier collaborated with prominent personalities like singer Delta Goodrem on her lingerie line and with Priscilla Presley for developing a home ware range.
