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Wednesday, April 15, 2009
Big Bazaar, India's largest hypermarket chain, unveiled the new 'Fashion@Big Bazaar Collection' in a glittering fashion show, at the hands of Bollywood's latest heart throb and sensation - Asin. The new Fashion@Big Bazaar collection comprises of apparel and accessories for all occasions, ranging from daily wear, special occasion wear, casual wear, college wear and office wear. Asin, winner of the Filmfare best debut (female), for her stunning performance in the film Ghajini, joins MS Dhoni, youth icon and captain of the Indian cricket team, as brand ambassador for Fashion@Big Bazaar.
The fashion show comprised of four sequences, with male & female models showcasing the new Fashion@Big Bazaar collection, this summer.
'Fashion@Big Bazaar Mens Collection' showcased at the fashion show included – formals comprising of fil-a-fil, cotton rich stripes, easy care plains shirts teamed with stylish trousers; casual wear with striped t-shirts, cotton yard dyed check shirts, cargos and straight fit denims; party wear comprising of shiny stripe lycra, satin jacquard, plain satin, structured seer sucker stripes shirts, structured self stripe trousers and wet look corduroys;and ethnic wear, which consisted of pin tuck printed silk kurtas along with embroidered silk and jacquard sherwanis.
'Fashion@Big Bazaar Womens Collection' included - party wear comprising of tunics teamed with leggings and evening wear tops with back pocket embroidered denims; casual wear comprised of foil print tees and summery blouses with slim fit denims; whereas, kantha work and kalamkari foil printed mix 'n' match kurtis with leggings, rogan printed patiyalas, sarees and pastel foil printed salwar kameez dupatta sets were showcased as a part of ethnic wear.
The highlight of the fashion show was the striped t-shirt collection paired with worked upon jeans for men, structured formal shirts for men, slim fit stretch jeans for ladies and the fusion metallic discharge print with embroidery collection in ladies ethnic wear. Asin made a grand entrance at the end of the fashion show and floored the audience, looking stunning in garments from the summer 2009 collection of Fashion@ Big Bazaar.
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