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Friday, September 3, 2010


Television personality and star of MTV’s The Hills, Lo Bosworth will officially kick off Fashion’s Night Out (FNO) at Fashion Island on Friday, September 10 with a styling sweepstakes and personal appearance.

“I am thrilled to be a part of Fashion’s Night Out at Fashion Island,” said Bosworth, creator of The Lo Down lifestyle blog. “I am looking forward to the styling session because I love fashion and helping others experiment with new looks and trends. Plus, I always enjoy meeting my fans, especially those from my hometown.”

Fashion Island will feature a variety of festivities in celebration of Fashion’s Night Out from 5 to 9 p.m. including the kick-off and meet and greet with Lo Bosworth, sweet stations and live DJs throughout the center, in-store events and a tote bag giveaway.

The first 1,000 shoppers to visit the Concierge desk in Atrium Court with a receipt from any purchase made at a participating FNO retailer during the event will receive a limited edition Fashion Island tote bag. The tote bag giveaway will run while supplies last, with a limit of one bag per person and no minimum spend requirement.

More than 30 merchants will host in-store events featuring fall fashion presentations, beauty events, giveaways, gifts with purchase, DJs and refreshments. Participating merchants include Neiman Marcus, Bloomingdale’s, Nordstrom, Elie Tahari, 7 For All Mankind, Trina Turk, Jonathan Adler, True Religion Brand Jeans, American Rag Cie, Jonathan Adler, Ever and Kate Spade.


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