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Saturday, July 18, 2009
Women across the country, including celebrities like Kim Kardashian, have been feeling and looking their bikini-best thanks to the NIVEA "Good-bye Cellulite, Hello Bikini Challenge," the four-week, holistic program combining fitness, nutrition, style and NIVEA's Good-bye Cellulite skincare products to help women visibly reduce the appearance of cellulite, get in shape and radiate bikini confidence. Now, with beach season in full-throttle, NIVEA Good-bye Cellulite will partner with Challenge expert and celebrity swimsuit designer Shay Todd to present her Miami fashion show and with MTV's "It's On with Alexa Chung" to reward one lucky winner with a chance to attend the show as an on-air correspondent for MTV.
A Busy Bikini Summer
These activities bookend a busy bikini season for NIVEA's "Good-bye Cellulite, Hello Bikini Challenge." Kicking off in April, the brand hosted a Miami beach-side event where the largest gathering of bikini-clad celebrants formed a human alphabet to spell out the word "NIVEA." The following month, NIVEA and celebrity swimsuit designer Shay Todd hosted a Memorial Day Weekend backyard Bikini Bash in Malibu, CA. Featuring celebrity guests including Challenge participant Kim Kardashian, the event further encouraged women to say goodbye to their cellulite this summer
"We are thrilled that so many women have been taking the NIVEA 'Good-bye Cellulite, Hello Bikini Challenge' and seeing such great results," said Nicolas Maurer, Vice President, Marketing, Beiersdorf USA, Inc. "Our goal with the challenge has been to get women feeling better about their skin by helping to improve its appearance, so women can fully enjoy the summer and their bikinis."
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