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Monday, March 29, 2010
EM & Co’s Fashion Installation portrayed a ‘Brave New World’ for the new decade, on March 18, 2010, with statuesque models and a custom-mixed music overlay of opera and punk, as it celebrated the re-launch of EM Reconstruct’s mini-collection showing how military khakis can be fashionably ‘green’, and Angela Dean’s ready-to-wear collection which proved that looking stylishly hot is not size-exclusive.Angela Dean’s futuristic silver jersey dresses and vintage-inspired brocade coats are designed to flatter all body shapes and types. The store-exclusive EM Reconstruct label showed edgy military-inspired looks re-constructed out of recycled army clothing by EM and Krys-N-Jack.
“It’s a brave new world this new decade, fashion-wise,” says Eveline Morel, EM & Co founder. “Designers have to brave the economic situation, think outside the box, and deal with changing consumer trends, growing eco-consciousness, and a growing demand for cutting-edge fashion that fits women of all sizes and body types.”
The EM Reconstruct label represents the latest trend in eco-conscious fashion: up-cycling of garments. Combining edgy trend-setting style with eco-friendly practices, existing garments are re-fashioned and modified, sometimes beyond recognition, into new garments. Each garment is individually created, no two garments are ever identical. EM Reconstruct releases a themed mini-collection each quarter, created by EM and other local designers.
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