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Friday, December 18, 2009
February 2010 is the release date for Bulgari's "Eccentric Charisma" campaign, conceived as an expression of the spirit and values of the brand and an interpretation of a lifestyle that the maison has created over the years through creativity and innovation.
The star of the campaign is Julianne Moore, an actress with 48 films and 4 Oscar nominations to her credit, chosen to represent the style and personality of the Bulgari woman. A choice inspired by her timeless charisma, which transcends the trends and myths of the moment to earn her a place in the history not only of cinema, but of feminine elegance.
A woman of inescapable magnetism, confident and daring, never conventional, yet at the same time a connoisseur of refined beauty. Her world is the sum of her experiences, her encounters, her travels, and her instinctive ability to find beauty where others can not.
Julianne Moore's extraordinary combination of Pre-Raphaelite splendor, sharp intelligence and contemporary charisma was captured for the occasion by photographers Mert Alas & Marcus Piggot, who chose a setting with an Oriental flavor.
Opulent and richly colored as an exotic boudoir, furnished with sumptuous pillows, plush brocades, purple satin and peacock feathers, this is the frame that transforms Ms. Moore's unique beauty into a contemporary odalisque – mysterious, luminous and sophisticated. The utterly unexpected presence of exotic animals underscore her irresistible eccentricity and a temperament that defies all preconceptions.
The star of the campaign is Julianne Moore, an actress with 48 films and 4 Oscar nominations to her credit, chosen to represent the style and personality of the Bulgari woman. A choice inspired by her timeless charisma, which transcends the trends and myths of the moment to earn her a place in the history not only of cinema, but of feminine elegance.
A woman of inescapable magnetism, confident and daring, never conventional, yet at the same time a connoisseur of refined beauty. Her world is the sum of her experiences, her encounters, her travels, and her instinctive ability to find beauty where others can not.
Julianne Moore's extraordinary combination of Pre-Raphaelite splendor, sharp intelligence and contemporary charisma was captured for the occasion by photographers Mert Alas & Marcus Piggot, who chose a setting with an Oriental flavor.
Opulent and richly colored as an exotic boudoir, furnished with sumptuous pillows, plush brocades, purple satin and peacock feathers, this is the frame that transforms Ms. Moore's unique beauty into a contemporary odalisque – mysterious, luminous and sophisticated. The utterly unexpected presence of exotic animals underscore her irresistible eccentricity and a temperament that defies all preconceptions.
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