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Saturday, January 9, 2010
Air New Zealand announces it has engaged Trelise Cooper, one of New Zealand’s leading fashion designers, to assist in the design of the next Air New Zealand uniform. The uniform will be introduced in 2011 to coincide with the introduction of a new fleet of 777-300 aircraft.
“We will introduce a uniform to coincide with our new long haul product and interiors early next year which will provide customers with a number of world-first experiences not currently available on any other carrier,” says Ed Sims, Air New Zealand Group General Manager International Airline.
Cooper was chosen for her outstanding design concepts, of which she presented a collection of more than 60 at the end of last year. Since then she has been working with dozens of Air New Zealanders to further understand the style and functionality needs of seven different work groups scattered across many different parts of the world.
“We have also been working closely with Trelise to ensure the uniform colour palette works in harmony with our soon to be unveiled new aircraft interiors,” said Sims.
The uniform is contemporary, based on New Zealand themes with a cohesive visual uniformity while still allowing individual choice by addressing body type and personality preference. For women, this will include a variety of jacket, skirt and trouser options as well as dresses, blouses and shirts.
The uniform for females has a greater expression of femininity based on their feedback and overall the uniform will be more tailored, reflective of Air New Zealand’s status as a premium carrier.
The collection has varying levels of formality, especially for cabin crew, one that provides a more formal look when travelling through airports and welcoming customers onboard, changing to a more casual and friendly style once in the air.
Color highlights of twilight pink for cabin crew, godzone green for ground staff and sky blue for ground and inflight managers will be underpinned by black formal items such as suits and coats. Uniforms for inflight concierges, pilots and several other work groups are currently being developed.
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